BIOGRAPHY

Terry Dale was named President, CEO of the U.S. Tour Operators Association, in January, 2011. A well-known and respected travel industry leader, Dale has had a distinguished career, most recently as President & CEO of Cruise Lines International Association (CLIA) since 2003.

His previous positions include five years with NYC & Company – The NYC Convention and Visitors Bureau– where he was Executive Vice President; and ten years as President & CEO of the Greater Providence Convention and Visitors Bureau, as well as President of the New England Society of Convention and Visitor’s Bureaus. Dale has also served on the Board of Directors of the US Travel Association, HSMAI, and Visit Florida. He has been a course instructor and Grossinger Lecturer at NYU Tisch Center for Hospitality, and served as a Distinguished Lecturer at Johnson & Wales. Among Dale’s responsibilities at USTOA are developing the association’s strategic marketing initiatives, managing the association’s government advocacy on issues affecting tour operators, and working with other leaders and decision makers in the travel industry to identify mutual challenges and opportunities.

Dale also serves as a key ambassador and spokesperson for USTOA. He holds the distinction of being the third president in USTOA’s nearly 40 year history.

USTOA

USTOA was founded in 1972 by a small group of California tour operators concerned about tour operator bankruptcies. These founding members recognized the need for a unified voice to protect the traveling public, as well as to represent the interests of tour operators. In 1975, USTOA became a national organization with headquarters in New York.

Today, USTOA Active members represent some of the top names in travel and tourism, and account for a sizeable portion of the tour operator market in North America.